The Purpose of Home Staging In a Thriving Market

Even in a thriving market like Middle Tennessee, home staging serves a valuable purpose. Despite a slight decrease in home sales and availability in 2023 compared to previous years, Middle Tennessee remains a highly sought-after market that shows no signs of slowing down. This is largely due to the influx of individuals relocating from the West and Northeast regions. Although it may not be classified as a strictly sellers or buyers market, Middle Tennessee continues to be a hot market. So, what exactly is the purpose of home staging in this dynamic market? Allow me to explain…

Assist Buyers in Forming an Emotional Connection

Presenting a captivating, ready-to-move-in home is the essence of staging, as it allows buyers to establish an emotional bond with the property. By updating the decor with trendy and inviting styles, especially in key areas like living rooms, primary bedrooms, kitchens, and dining rooms, you can leave a lasting impression. Once buyers are emotionally invested, they are more likely to commit to the purchase and may even be willing to increase their offer, while also being less likely to have last-minute doubts or request concessions. According to the National Association of REALTORS® 2021 Profile of Home Staging, 82% of buyers’ agents agree that staging helps clients envision the property as their own.

Enhance the Perceived Value

Staging allows you to highlight the positive aspects of a property while minimizing any negatives, resulting in the best possible impression. Start by decluttering and depersonalizing the space to eliminate distractions. Then, freshen up the walls with a neutral color to create a brighter atmosphere, remove outdated window treatments, and strategically arrange furniture while removing any bulky pieces. These simple updates will showcase the home’s unique features and increase its perceived value. According to NAR’s 2021 Profile of Home Staging, more than a quarter of buyers are more inclined to overlook property faults if the home is staged.

Assist Buyers in Visualizing a Vacant Home

It’s no secret that a dark and empty property won’t attract as much attention as one filled with trendy furnishings and accessories. Staging not only helps buyers envision their own furniture in the space and how it will suit their lifestyle, but it also creates a more spacious and inviting environment.

Create Compelling Online Images to Spark Interest

First impressions matter, especially in the digital age. NAR’s data reveals that a staggering 99% of millennial home buyers begin their search online. Even in a competitive market, staging a property to be photo-ready can significantly impact a buyer’s decision to visit the home in person and make an offer.

Source: National Association of REALTORS® 2021